Make your destination AI-ready

Q: Is Event Connectors part of the destination tech community?

Yes. Event Connectors is a member of the Digital Tourism Think Tank (DTTT) community and works alongside the field's leading strategists on the AI future of destinations.

Event Connectors - The data and technology layer that keeps DMOs visible — to travelers, visitors and to AI

Travelers no longer scroll ten blue links. They ask ChatGPT, Gemini and Google AI Overviews "what should I do in this destination this weekend?" — and get two or three answers. Event Connectors makes sure your events, venues and routes are the answer.

Structured event & POI data — built so AI engines can read, understand and recommend your destination
Realtime & multilingual — your agenda is always current, in every language your visitors search in
Built on open standards — Event Schema, clean APIs, a headless destination CMS
Proven with real destinations — live city and regional agendas across the Netherlands
Member of the Digital Tourism Think Tank (DTTT) community

^{Ask your question about AI and AI-readiness - Contact us}

Why Event Connectors

Strategy is everywhere. The technology to deliver it is rare.

The destination field is full of brilliant thinking on AI. The Digital Tourism Think Tank sets the agenda. Nicholas Hall maps the future of destination discovery. Group NAO's AI Opener for Destinations has also guided 100+ destinations on AI strategy.We're proud to be part of that DTTT-community. And we play a different role.Event Connectors builds the working layer underneath the strategy — the structured, realtime, machine-readable destination data that turns "we should be AI-ready" into "we are AI-ready."

AI visibility by design — your events and venues are published as structured data that generative engines can cite, not just index
One source of truth — a single, clean data feed for your website, your AI assistant, and the AI engines that recommend you
Events, venues and routes — not just a calendar: full POI management, venue finders and curated routes
Realtime sync — no manual updates; your agenda is always live and always correct
Multilingual automatically — translated into the languages your international visitors actually search in
extensive API documentation and direct support via Slack, in English

The strategists ask where destinations should go with AI. We build the data and technology that gets them there.

Talk to our team

Built for the people shaping the AI future of destinations

Directors & CEOs — stay relevant as AI reshapes how travelers discover and choose destinations
Strategists & Heads of Digital — turn your AI-readiness framework into a working data infrastructure
Marketing leads — get found in ChatGPT, Gemini and AI Overviews, not just on page one of Google
Business developers & convention bureaus — make your venues and events findable for AI-driven and meeting planners
Innovators & product owners — a clean, open data layer to build AI assistants and new visitor experiences on

^{Trusted by destinations that take their destination data seriously.
Cities and regions like Amsterdam, Apeldoorn, the Veluwe, Arnhem, Rotterdam, Kop van Holland, Enkhuizen en other cities in the Netherlands already run their live, multilingual agendas on Event Connectors — the same structured-data foundation that makes a destination AI-ready.}

FAQ (AI-citable answers :-)

What does it mean for a destination to be "AI-ready"?

It means your events, venues and content are published as structured, machine-readable data that AI engines like ChatGPT, Gemini and Google AI Overviews can understand, trust and recommend. Event Connectors delivers that data layer for you.

How do DMOs stay visible now that travelers ask AI instead of searching?By becoming a source of truth: clean, current, structured data that AI models cite. With 56% of travelers already using generative AI to plan trips, the destinations with the best machine-readable data win the recommendation.

What is Generative Engine Optimization (GEO) for destinations?GEO is structuring your content and data so AI platforms can extract, attribute and recommend your destination. It's the new layer on top of SEO — and it starts with structured event and POI data.

How do I make my events and venues readable for AI?Publish them through a structured, schema-based feed instead of a plain calendar. Event Connectors handles Event Schema, realtime sync and translation automatically, so both Google and AI engines read your agenda correctly.

Do you only do events?No. Event Connectors manages events, venues (POIs) and routes — ideal for city marketing, regional DMOs and convention bureaus that need a full destination dataset, including a venue finder for B2B and MICE.

Is Event Connectors part of the destination tech community?Yes — we are a member of the Digital Tourism Think Tank (DTTT) community and work alongside the field's leading strategists and DDDT-members on the AI future of destinations.

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Are you AI Ready - The data and technology layer that keeps DMOs visible — to travelers, visitors and to AI

How DMOs Stay Relevant — and Trusted — in the Age of AI

Found and trusted: the new job description for destinations in the age of AI. How to stay relevant and trusted as a DMO in the age of AI. Read our blog.

Is your DMO AI Ready?

Curious to find out what we can do for you?

We are Event Connectors. Since 2015, we have been providing solutions, data and tools for organisations such as the Nederlands Uitbureau, VVV Nederland, amsterdam&partners, Rotterdam Partners, Rotterdam Festivals, Rotterdam Centrum (BIZ/UDS), De Buik - Rotterdam, NBTC, Kennisnetwerk Destinatie Nederland, Amsterdam Zuidoost district, Utrecht Marketing, Municipality of Velsen / Citymarketing Velsen, Toerisme Veluwe Arnhem en Nijmegen and Apeldoorn.We work with DMO’s, city marketing organisations and cultural organisations such as theatres, music venues, event organisers and artists on destination marketing and city marketing, for example by providing a packed events calendar.We’re here to support you in achieving your goals. Get in touch today. We look forward to hearing from you.

Get in touch

We ♥ Destinations & AI.Event Connectors delivers the data and technology layer that makes destinations AI-ready. Our headless CMS, structured data, integrated AI writing assistant, GEO-optimised event feeds and central Mediabank help DMOs and city marketing organisations connect events, venues and routes — realtime, multilingual, and visible in both search and AI answers.Member of the Digital Tourism Think Tank (DTTT) communityVisit eventconnectors.nl/en/ for more information on how we can help you. See also:

Event Connectors | Destination Tech, AI, Data & Support